Founded in 2000 and based in Ste. Marie, Illinois, ASL Solutions' product offering includes insulated dog and cat houses and accessory products, including the Dog Palace®, CRB Palace™, RB Palace™, and DP Hunter™ product lines.
This strategic acquisition expands Escalade's ability to develop and grow compelling product lines by adding complementary manufacturing capabilities and a differentiated product platform to its existing portfolio. ASL Solutions' rotational molding expertise and durable, fully insulated dog houses expand Escalade's domestic production capabilities while providing a meaningful entry into the growing pet market. ASL's products, engineered to help pets stay warmer in colder weather and cooler in warmer conditions, build on Escalade's experience serving consumers with sporting goods, recreation, and other outdoor, backyard, and family-oriented products. The transaction creates opportunities to leverage Escalade's capabilities, resources, and broad reach to strengthen ASL's existing product lines and expand into complementary categories that support Escalade's long-term growth objectives.
"In addition to the expanded U.S.-based manufacturing capabilities, this acquisition supports our strategy of pursuing complementary opportunities that can drive long-term value creation. ASL provides a meaningful entry point into the growing pet market, which is a natural adjacency to our sporting goods and recreation markets. We look forward to building on ASL's strong foundation and providing consumers with premium products designed with the quality, durability, and thoughtful design they expect from our brands," said Escalade's President & CEO Patrick Griffin.
"We founded ASL Solutions with a simple goal: to create better, more durable spaces for pets and give owners greater peace of mind. That commitment has guided our approach to product innovation for more than 25 years, and we are proud of the foundation we have built. We believe joining Escalade is a logical next chapter for the company and our customers, and that Escalade's resources, reach, and shared commitment to quality will create additional opportunities and bring our products to even more pets and their owners," said ASL Solutions owners Howard Atkison and Bob Guinn.
ASL Solutions will join Escalade's US Weight Group portfolio of fitness and safety products, which is led by Allison McDonald, General Manager of US Weight Group.