SMN reports 394% omni-channel ROAS in Indenya campaign using in-store visit measurement
PUBT · 3d ago
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- SMN reported an omni-channel ROAS of 394% in a digital advertising campaign for Indenya, combining online sales impact with estimated in-store purchases.
- Online ROAS measured 261%; estimated offline ROAS reached 133% using Unerry-based store-visit estimates multiplied by average conversion and ticket size.
- Results were used to quantify in-store lift from digital ads, targeting tighter cross-department coordination on omni-channel ROI decisions.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. SMN Corporation published the original content used to generate this news brief on July 01, 2026, and is solely responsible for the information contained therein.
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