• Expedia Group research found rising demand for full-trip planning on one platform, spanning lodging, flights, car rentals, activities, trip protection.
• Survey of 2,500 travelers in 10 markets showed 77% likely to book multiple trip elements on one platform; 76% likely to return to add elements.
• Price incentives drive bundling: 81% would book together for added savings; 95% said any extra discount would influence the decision.
• Experience-led travel is gaining weight: 55% said authentic, immersive trips matter more than five years ago; 92% cited local activities.
• Protection demand is rising: 67% likely to add trip protection when offered as a simple add-on during booking.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Expedia Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260602270896) on June 02, 2026, and is solely responsible for the information contained therein.