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Carter's Revenue Turnaround Meets Store Closures And Product Shift Plan
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  • Carter's (NYSE:CRI) has reported its first year over year revenue growth since 2021, supported by stronger retail sales and demand creation efforts.
  • The company plans to close about 150 lower margin stores by 2028 while expanding higher priced product assortments for Gen Z and Millennial families.
  • Carter's is also putting more emphasis on direct to consumer channels as it adjusts to changing shopping habits and cost pressures.

Carter's shares recently closed at $34.95, with the stock down 18.0% over the past week and 13.0% over the past year. Over a longer stretch, the share price shows a 45.3% decline over three years and a 51.8% decline over five years, which highlights why this shift in revenue trend and business focus matters for investors following NYSE:CRI.

The return to annual revenue growth, paired with plans for store rationalization and product line expansion, indicates a period of meaningful change for the company. As Carter's refines its store footprint and places greater emphasis on direct to consumer channels, investors can monitor how these moves affect productivity, margins, and the stability of its turnaround effort.

Stay updated on the most important news stories for Carter's by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Carter's.

NYSE:CRI Earnings & Revenue Growth as at Mar 2026
NYSE:CRI Earnings & Revenue Growth as at Mar 2026

📰 Beyond the headline: 2 risks and 3 things going right for Carter's that every investor should see.

Investor Checklist

Quick Assessment

  • ⚖️ Price vs Analyst Target: At US$34.95, the share price sits just about 1% below the US$35.40 analyst target, which is well within the typical 10% band.
  • ⚖️ Simply Wall St Valuation: The shares are described as trading close to estimated fair value, so pricing looks broadly in line with underlying assumptions.
  • ❌ Recent Momentum: The 30 day return of roughly 1.0% follows much weaker 1 and 5 year share price performance, so sentiment has not clearly turned yet.

There is only one way to know the right time to buy, sell or hold Carter's. Head to Simply Wall St's company report for the latest analysis of Carter's's Fair Value..

Key Considerations

  • 📊 The first year over year revenue growth since 2021, alongside store closures and product expansion, points to a business model that is being reshaped around higher productivity locations and newer customer segments.
  • 📊 Keep an eye on store closure costs, direct to consumer growth, and how the P/E of 13.9x evolves versus the Luxury peer average of 20.6x as these changes bed in.
  • ⚠️ Dividend sustainability and the margin compression from 6.5% to 3.2% are key watchpoints while Carter's adjusts its footprint and product mix.

Dig Deeper

For the full picture including more risks and rewards, check out the complete Carter's analysis. Alternatively, you can check out the community page for Carter's to see how other investors believe this latest news will impact the company's narrative.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.
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