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Does Boston Beer’s Higher-ABV Twisted Tea and Cannabis Drinks Strategy Reframe the Bull Case for SAM?
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  • Boston Beer Company has recently expanded its Twisted Tea Extreme lineup with a nationwide 8% ABV variety 12-pack and new single-serve flavors, while its Canadian subsidiary added a TeaPot Blueberry Chamomile cannabis-infused iced tea to the rosin-based portfolio.
  • Together, these launches highlight how Boston Beer is pushing further into higher-strength flavored beverages and regulated cannabis drinks to broaden its reach across traditional and emerging drinking occasions.
  • We’ll now examine how Boston Beer’s push into higher-ABV Twisted Tea Extreme offerings could influence the company’s broader investment narrative.

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What Is Boston Beer Company's Investment Narrative?

For Boston Beer, the big picture you need to believe in is that brands like Twisted Tea, Truly and Samuel Adams can justify a premium valuation despite modest revenue growth expectations, uneven past returns and a low double digit return on equity. The new 8% Twisted Tea Extreme variety pack and TeaPot Blueberry Chamomile launches fit neatly into the existing thesis: Boston Beer is leaning into flavored, high-ABV and regulated cannabis beverages to stay relevant as drinkers fragment across categories. These moves could modestly sharpen near term catalysts by adding incremental volume and mix opportunities in convenience and Canadian cannabis channels, but based on recent share price moves and prior guidance, they do not fundamentally change the risk that revenue growth remains slower than the broader US market or that execution missteps in innovation could weigh on already full earnings multiples.

However, investors should be aware that slower forecast revenue growth remains a key tension here.
Boston Beer Company's shares have been on the rise but are still potentially undervalued by 30%. Find out what it's worth.

Exploring Other Perspectives

SAM 1-Year Stock Price Chart
SAM 1-Year Stock Price Chart
Four Simply Wall St Community fair value views span roughly US$129 to US$320 per share, underscoring how far opinions can stretch. Set those against Boston Beer’s slower expected revenue growth and high earnings multiple, and you can see why assessing both upside potential and execution risk really matters here.

Explore 4 other fair value estimates on Boston Beer Company - why the stock might be worth as much as 44% more than the current price!

Build Your Own Boston Beer Company Narrative

Disagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.
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