Holley Performance Brands (NYSE:HLLY), a leader in automotive aftermarket performance solutions, and Callaway Cars, a premier provider of OEM-integrated performance solutions, today announced a partnership to develop and launch a line of performance packages for GM trucks and SUVs. The partnership marks a new era for two automotive aftermarket powerhouses and will focus on building scalable, high-performance vehicle solutions for popular GM models, expanding the companies' reach in the GM ecosystem and serving more enthusiasts in the Domestic Muscle arena and the rapidly growing Modern Truck & Off-Road space.
Holley Performance Brands and Callaway Cars join forces to deliver performance packages for GM makes and models, bringing turnkey, dealer-approved solutions to even more enthusiasts.
Scaling High-Performance Vehicle Solutions
By combining Callaway's nearly five decades of renowned engineering, design and craftsmanship with Holley's robust operational capabilities and extensive market expertise, the company will be able to reach even more enthusiasts with turnkey, dealer-approved solutions across multiple consumer verticals, providing the performance, reliability and warranty support consumers expect.
The performance packages will primarily target vehicles in the GM portfolio, such as Silverado, Sierra, Suburban, Tahoe, Yukon and Escalade, as well as the iconic Corvette. Packages will vary in price, up to premium-level "Pinnacle" versions. Holley will lead the digital and direct-to-consumer (DTC) sales channels, with Callaway continuing their GM dealership outreach.
"As we continue to realize our vision to be the undisputed global leader in the automotive performance aftermarket, this partnership puts us in a strong position to drive growth and deliver category-defining products for the modern enthusiast," said Matthew Stevenson, President & CEO, Holley Performance Brands. "Callaway Cars is a company that seamlessly complements our iconic brands and shares in our desire to bring more performance and fun to enthusiasts everywhere."
Expanding Availability of Callaway Products
As part of the partnership, Holley is making investments to fund vehicle development, marketing and activation efforts. Project collaboration will include multi-channel outreach campaigns directly connecting with GM dealers and creating visibility of the partnership with auto enthusiasts through Holley's industry leading social media and e-commerce platforms.