- Xcel Brands, Inc. (NASDAQ:XELB), a media and consumer products company known for building influential, creator-led brands, today announced a strategic partnership with TSC Product Lab to launch GemmaMade by Gemma Stafford—a new kitchenware brand created in close collaboration with chef and baking expert Gemma Stafford, designed to bring stylish, functional, and approachable tools to everyday bakers and home cooks.
This collaboration blends Xcel's omnichannel brand-building capabilities with TSC Product Lab's innovation-driven product development, delivering a thoughtfully designed assortment of kitchen products that reflect Stafford's personal passion for joyful, stress-free cooking and baking at home. The product line will include bakeware, kitchen tools, food storage solutions, mixing bowls, and more—each created to support everyday needs with ease, charm, and reliability.