As part of the Company's ongoing multilingualization strategy, popular and proven media properties in the portfolio are brought to new language markets, with market-relevant adjustments made to fit local tastes. The Company's Roomie International and Business Insider Taiwan media properties are key recent examples of the implementation of this strategy. The process of reenvisioning and reframing each brand in a new market requires the translation and refreshing of potentially thousands of pages of content, straining resources if done manually. An integral part of the Company's ability to successfully implement their multilingualization strategy is their ability to quickly and efficiently adapt the content to the 2nd language with the Company's proprietary AI-assisted translation and editorial system. The system uses AI and automation to edit and repurpose a media property into the desired second language with significantly less human capital intensity. This system has enabled the publication of over 5,000 articles for the Company since 2024, with over 1,200 articles produced in Q2 2025 alone with minimal manual editing time required. In May 2025, more than 50% of content on Roomie International was generated through this technology, making it a core driver of the upcoming launch of Business Insider Taiwan.
A second key AI-based achievement is the Company's workflow automation strategy, whereby the Company has successfully integrated AI-based tools to enhance organizational productivity in areas including written long-form communication, content creation, verbal communication, talent management and training and short-form messenger communication formats. These initiatives have significantly enhanced productivity and communication quality across the multilingual group workforce and have also reduced group-level human capital intensity by approximately 5% in May 2025 vs. May 2024 as a result.