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Integral Ad Science Expands Meta Partnership to Help Brands Measure Ads on Facebook and Instagram

Benzinga · 06/18 08:10

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Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (NASDAQ:META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals, by aligning measurement reporting to contextual categories available through IAS's first-to-market Content Block List optimization solution for Meta.

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