A meeting with Bath & Body Works Inc's (NYSE:BBWI) top management suggests a plan to sharpen the focus to accelerate the company's growth and gain market share, according to JPMorgan.
The Bath & Body Works Analyst: Analyst Matthew Boss reiterated an Overweight rating on the stock.
The Bath & Body Works Thesis: Narrowing the focus to the core Bath & Body Works brand is less costly and more effective in driving customer engagement, Boss said in the note.
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Management also plans to tap on "growth opportunities within the portfolio through more consistent and frequent innovation/newness including clear storytelling/marketing across channels," he added.
The analyst mentioned 5 key initiatives being taken:
- Enhancing digital functionality and aesthetics
- Improving packaging and labeling to emphasize the quality and merit of its products
- Marketing to focus on lowering customer acquisition costs
- Third-party distribution to acquire more customers
- International expansion
BBWI Price Action: Shares of Bath & Body Works had risen by 0.07% to $26.85 at the time of publication on Tuesday.
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