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T-Mobile Announces Strategic Partnership With IPG Mediabrands To Activate Campaigns With T-Ad's First-Party Data And Product Suite

Benzinga · 6d ago

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Today at IAB NewFronts, T-Mobile (NASDAQ:TMUS) announced a landmark strategic partnership with IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE:IPG). This partnership with T-Mobile Advertising Solutions (T-Ads) creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad's first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives.

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